Lionsgate has announced plans for a Times Square-based entertainment complex that will include attractions based around some of its biggest franchises, including John Wick. Certain movie studios have iconic brands associated with them. When one hears “Disney,” they often associate it with Mickey Mouse, Goofy, Snow White, rides at Walt Disney World, and now, characters from the Star Wars and Marvel franchises. “Warner Brothers” brings to mind Bugs Bunny and other Looney Tunes characters, and also Batman and the other DC Comics characters.
Lionsgate, on the other hand, doesn’t exactly carry that sort of cultural weight. In fact, it’s only been around ...
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