After having an incredible run at the box-office, Warner Bros. is now launching an Oscar campaign for IT. While the film was always projected to do well, the scale of the movie’s success has taken many by surprise. IT was the rare horror film to connect with both critics and audiences, and the excellent ad campaign and word of mouth saw it quickly become the highest-grossing R-rated horror film of all time.
Horror, in general, has been having a great year in 2017, thanks to the success of films like Get Out, Happy Death Day, and Gerald’s Game. That said, horror is a genre that rarely has much luck at the Academy Awards. Whilst notable genre films ...
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