IT‘s Sydney premiere is being promoted by red balloons tied to sewer drains around the city. This is but the latest in an absolute marketing blitz for the soon to release horror film, which is projected to break several opening weekend records, and help Hollywood rebound from a summer that was down almost across the board. It’s a bit odd in the abstract that a movie about a child-eating monster from beyond the stars has become such a phenomenon, but IT has too major factors going for it in the fan anticipation department.
The first is that IT is an adaptation of a book by Stephen King, one ...
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