Ticket sales at the U.S. box office in October 2017 reached the lowest total for the month in a decade. Hollywood’s domestic box office run in 2017 has been something of a roller coaster ride, following what was a strong start to the year thanks to blockbusters like Beauty and the Beast, as well as word-of-mouth hits Split and Get Out. Things then cooled off decidedly after a string of sequels and would-be franchise launchers performed below expectations and failed to connect with audiences stateside (see King Arthur: Legend of the Sword, Baywatch, The Mummy, and so forth). As a result, the summer 2017 box office was the lowest in more than a decade.
Things changed last month ...
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