Paramount COO Andrew Gumpert admits the studio sold The Cloverfield Paradox to Netflix over concerns about the movie’s “commercial playability.” The Cloverfield franchise has built its reputation on unconventional marketing tactics. The teaser trailer for the original didn’t even reveal the title of the movie, leading to a feeding frenzy of audience interest for the mysterious movie. This teasing approach paid off big, with Cloverfield earning over $170 million on a modest budget.
Spiritual sequel 10 Cloverfield Lane didn’t appear until 2016, and the studio again surprised audiences by suddenly dropping a trailer for the secret project only 2 months prior to release. Third instalment The Cloverfield Paradox appeared ...
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