Deadpool, upon its release in February, became perhaps the most surprising hit of 2016. Featuring a Marvel character that wasn’t necessarily a household name, a leading man who had already bombed in a high-profile superhero movie once before, and a nearly completely unknown director (Tim Miller), Deadpool was a crowd-pleasing hit, earning over $363 million at the domestic box office. The film has earned fifth place among 2016 releases — though the year isn’t over yet.
Additionally, Deadpool had a successful run on DVD/Blu-ray, and Deadpool 2 is in the works for a January 2018 release date. Now, we’re getting some word about how exactly the film became such a hit – it’s all in the marketing. And it turns out Ryan Reynolds himself had more to ...
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