Logan, Hugh Jackman’s final performance as iconic mutant Wolverine, is generating much excitement ahead of its theatrical premiere due to the widely positive reviews hailing it as one of the best X-Men films yet. But before the movie was Certified Fresh, fans were eager to see what director James Mangold had in store because of a stellar marketing campaign. Outside of well-received trailers that didn’t skimp on violence or intensity, much of the advertising consisted of cryptic black and white images depicting the characters and locations of Logan. There was even a viral promo that embraced this approach, showing Wolverine driving a limo.
This style was quite fitting for Logan, which embraces Western ...
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