IMAX has announced that it will be screening more movies in 2D only, rather than in IMAX 3D. Following the release of Avatar in 2009, many moviegoers and critics were bowled over by the technological advancement in 3D on display in director James Cameron’s blockbuster event. At the time, it appeared as though 3D movies might be the future, and IMAX was determined to ride that wave to the bank.
Several years later, the biggest studio tentpole releases still advertise their IMAX 3D presentations heavily, though it has become equally apparent that not every movie needs to be viewed in the third dimension. Furthermore, many of the biggest ...
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