The MoviePass service – which lets users see one movie every day for a single monthly fee – has reached the big 1 million subscriber milestone. MoviePass was founded back in 2011, but it wasn’t until this past summer that it caught the attention of moviegoers en masse. Prior to summer 2017, MoviePass was not a service that was priced for the average person, charging up to $50 per month for the privilege of seeing a different movie every day. Needless to say, that price isn’t exactly economical for most.
This past August though, MoviePass decided to flip the script on the popular perception of its service as a bit of a luxury item, slashing its monthly price to $9.95. ...
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