Marketing a big studio tentpole can be a tricky proposition, as trailers attempt to sell the movie to die hard fans and casual viewers while preserving its secrets. These days, it’s become common for theatrical previews to include spoilers, unfortunately diminishing the impact of seeing the final product on-screen for the first time. Marvel’s Guardians of the Galaxy Vol. 2 is employing a different strategy. Its advertising materials are based more around the cast of characters than the actual plot, and the trailers are using alternate takes of jokes to keep as much under lock and key as possible.
Trailer scenes that aren’t in the final film can be extremely ...
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