A new poster for IT is perhaps the most terrifying one yet. The marketing blitz for director Andy Muschetti’s R-rated adaptation of Stephen King’s classic novel has been heavy for several months now, and each day seems to bring cool new material promoting the film. Today’s case in point is the amazing new poster below, sporting some of the most eye-catching art for IT to date.
Like much of IT’s marketing, the poster plays off the scene where a sewer-dwelling Pennywise lures in poor Georgie Denborough by offering to return the paper boat that older brother Bill made for him. That sequence took place early in the novel, ...
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