Actor and screenwriter Simon Pegg believes 2016’s Star Trek Beyond ultimately suffered at the box office due to an inept, poorly-timed marketing strategy. Compared to its 2013 predecessor, Star Trek Into Darkness, Beyond under-performed and became somewhat lost in an overcrowded swirl of summer blockbuster sequels, reboots, and Marvel offshoots including Suicide Squad, Jason Bourne, and Ghostbusters. The fact that Star Trek Beyond was released on the franchise’s 50th anniversary was curiously downplayed in publicity materials, despite 2012’s Skyfall demonstrating that a 50th anniversary can translate into big box-office numbers, if handled correctly.
Critics (including Screen Rant‘s Ben Kendrick) praised the film upon release, with the overall consensus finding that the sci-fi opus was a breath of fresh air in a season full ...
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