Before it was released in the summer of 2014, Guardians of the Galaxy represented a great unknown for the Marvel Cinematic Universe. It was an adaptation of a very obscure comic book title that even some devout fans were unfamiliar with. But thanks to a combination of great marketing and positive reviews, the film became one of the biggest hits in the franchise, earning $773.3 million worldwide. Now, the oddball collection of characters are household names and just as marketable as the main Avengers team. Guardians of the Galaxy Vol. 2 is one of the most anticipated Phase 3 installments, and fans can’t wait to see the gang back in action.
Marvel is owned by Disney, and that fact creates numerous opportunities to capitalize on the property’s popularity by taking it beyond the big screen. During Marvel’s Hall H panel at San Diego Comic-Con 2016, it was announced that Guardians of the Galaxy ...
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