There used to be a time when movie studios turned to fast-food restaurants to help sell their product, and the merchandising came in the form of a kid’s meal toy in the hopes that the plaything would in turn make the kid nag their parents to bring them to a movie. And while kid meal movie toy tie-ins still very much exist, the idea of merging the worlds of advertisers and tentpole movies has become more commonplace. Call it a shared cinematic-advertiser universe, where either the film’s characters become involved in the advertiser’s setting or vice-versa.
One such merging of the movie-sponsor universes that comes to mind happened in 2013 when Man of Steel star Henry Cavill appeared in ads for Hardees, creating potholes for construction workers to fix. Not only were the ads humorous, they made you awfully hungry for the fast-food chain’s ...
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