Just a month from release, DC fans have been quick to notice that Wonder Woman‘s marketing pales in comparison to her male colleagues Batman and Superman. There will be some who view that as a long-overdue adjustment, given that recent superhero films have seen their marketing budgets bloat to hundreds of millions of dollars. But it’s what fans have been shown to expect studios are willing to spend… so why is Wonder Woman the first to take the hit? Well, if you believe that flooding the market space with unavoidable advertising, footage, promotional tie-ins, and sponsorship succeeds by raising awareness, or convincing the widest possible audience to pay admission, Wonder Woman may not need ...
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