Nobody ever assumed that launching a shared universe like that of Marvel Studios, DC Films, or any other major studio would be easy. But according to the head of marketing for the DCEU, the company’s plans have changed for Wonder Woman – not because their original plan wasn’t working… but because it worked a bit too well. It’s a complex business, and one fans can’t easily decipher – as evidenced by WB spending more on Wonder Woman‘s marketing than Suicide Squad, but coming under fire for giving Diana Prince less of the spotlight than Batman or Superman. So what’s going on behind the scenes?
In the case of the DCEU and Wonder ...
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