The 10 theatrically released installments of the Star Wars film franchise (including 2008’s animated offering, The Clone Wars) have combined to outgross the Harry Potter series at the worldwide box office. Ever since the galaxy far, far away first premiered in 1977, Star Wars has been at the forefront of the pop culture zeitgeist, achieving popularity few other brands have seen. That was one of the driving forces behind Disney’s decision to purchase Lucasfilm in 2012, reviving the dormant property by distributing a new movie annually. The renaissance started back in 2015 with The Force Awakens, and the Mouse House has been rolling in the dough ever since.
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