IMAX has revealed that 3D is “no longer the default,” confirming what many have expected for a while: the majority of film fans prefer 2D screenings. With 2D, you don’t have to wear those annoying glasses, headaches are less likely, and the ticket price is often cheaper. What’s not to love?
Of course, this current era of 3D cinema kicked off with James Cameron’s 2009 behemoth Avatar, which is still the highest grossing film of all time at the global box office. The allure of a new gimmick, plastered on top of a visually stunning sci-fi love story, really captured the cinema-going public’s imagination, and the film reaped massive financial rewards as ...
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