AMC Theaters is already working to fight against MoviePass, following the company’s decision to massively decrease prices for unlimited tickets. Started by Netflix executive Mitch Lowe, MoviePass began in 2011 as a new service that worked with theater chains to give consumers great deals to see multiple films a month. Thanks to various rules and regulations regarding which films MoviePass users could see and when, their tier system allowed audiences to chose a plan that best suited their movie going tendencies.
That changed earlier today when MoviePass announced a brand new monthly plan starting at $10 that granted access to unlimited films (but one a day) each month at participating theaters. So ...
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