Current box office projections for IT have the film setting a new record for the biggest domestic opening weekend ever in September. Director Andrés Muschietti’s big screen adaptation of Stephen King’s novel of the same name has already set a fresh online trailer views record, thanks to the original IT teaser trailer garnering more than 197 million views within its first day of release. General interest in the movie has seemingly remained high since then, thanks in no small part to Warner Bros. Pictures using events such as San Diego Comic-Con to further drum up interest in the horror film.
IT is based on the first half of King’s hefty ...
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