MoviePass has announced a new program for film buffs: for a $10 monthly fee, subscribers can see a movie in theaters once a day, at any theater that accepts debit cards.
A startup endeavor spearheaded by early Netflix executive Mitch Lowe, MoviePass has previously offered subscription services designed to get people back into theaters and pull them away from streaming services. The previous iteration of the service was a $15 subscription for two films a month, so this is a decidedly radical jump in the service’s value.
Related: The Best Disney Movies Leaving Netflix
While this could definitely be a costly endeavor, MoviePass is both attempting to prove a point and gather key information. Per Bloomberg, ...
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