Recent studies commissioned by Hollywood studios find a film’s Rotten Tomatoes score has some influence over whether or not people make the trip to see it in theaters. By now, many viewers are familiar with the website, which is a movie review aggregate that assesses each title released a “fresh” or “rotten” score depending on how many of the critic reviews are positive. Those that earn a 75 percent or above are awarded with the coveted Certified Fresh rating, indicating it has widespread critical acclaim. Over the years, Rotten Tomatoes has become a valuable tool for audiences, providing a snapshot of a project’s quality. The system admittedly isn’t perfect and there are a number of ...
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