Thanks to the overwhelming success of The Avengers back in 2012, the shared universe model has become commonplace in the film industry. Looking to capitalize on all the benefits the practice presents, studios like Warner Bros., Lucasfilm, and Paramount are in various stages of putting together their own interconnected franchises for lucrative properties such as DC Comics, Star Wars, and Transformers. Audiences have come to expect crossovers in their big-budget films, and in the age of stark competition, it’s vital to make each tentpole feel like an event worth seeing on the big screen.
Of course, in most cases, materials published in other mediums are part of the same continuity as the movies. For instance, the Lucasfilm story group makes sure that all the Star Wars ...
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