Before Deadpool ever made it into a single theater, there were plenty of reasons to think that the film would be a success, but it was even bigger than most anticipated. Ryan Reynolds has perfectly embodied the merc with a mouth, and gave fans plenty of raunchy and violent clips in the lead up to the film’s debut. These clips were only one small part of the marketing campaign that has easily been one of the best and most creative campaigns in recent memory, and it is undoubtedly because of the marketing that the film did so well.
Between Deadpool‘s 12 days of Christmas and making an extra trailer to sell it as a romantic comedy during an episode of The Bachelor, the movie was able to generate interest from almost every single demographic. Even though the film has long been out of theaters, the marketing is ...
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