In recent years Hollywood studios have been embracing an increasingly varied assortment of marketing techniques to promote their biggest tentpole releases, in the era of social media and a landscape of entertainment options that’s only growing more competitive by the day. Whether it’s releasing teasers for trailers (as is now common practice), teasers for posters (as Lionsgate did for Power Rangers earlier this year), and/or using the viral marketing strategies that were pioneered by The Blair Witch Project back in the late 1990s, movie studios are continuously seeking to find new ways to harness the power of the Internet to bring attention to their biggest projects.
Paramount Pictures tried its hand at one such unconventional marketing technique recently, when it ...
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