By now, it’s been well-established that Star Wars is much more than a film series. The property is an extremely lucrative merchandising juggernaut, and everything from action figures to packs of gum will come labeled with the now-familiar logo. Thanks to a collection of memorable characters, a rich mythology, and the setting of a galaxy far, far away, Star Wars has an appeal unlike any other franchise, and people are always interested in collecting the latest tie-in products.
A key part of Star Wars‘ target demographic are children, meaning that toys undoubtedly sell like hotcakes. Numerous companies have cashed in on Star Wars’ popularity over the years, with one of the best-known examples being LEGO. They’ve been offering themed sets from the ...
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