Ever since the infamous “Empty Box” campaign by Kenner in 1977, moviegoers have been enamored with Star Wars merchandise. The franchise’s widespread appeal has turned it into one of the most popular properties in all of pop culture, and fans of all ages eagerly collect all the latest products that come out. With Disney releasing a new Star Wars film annually for the foreseeable future, tie-in products are aplenty on store shelves these days. The last two years, Lucasfilm has organized the Force Friday holiday, making the unveiling of the first wave of toys a major event.
The studio got extremely creative with how they promoted their line for Rogue One: A Star Wars Story, teaming up with ...
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