Today, September 30, 2016, is known by Star Wars fans as Rogue Friday. Just like last year’s Force Friday event saw the unveiling of the first wave of merchandise for the hotly-anticipated Star Wars: The Force Awakens, this year’s unofficial holiday marks the first time Rogue One: A Star Wars Story tie-in products are available on shelves. After spending the last few weeks promoting the new line of items, Lucasfilm and their marketing partners are ready to reap the benefits.
As consumers try to decide where exactly they want to spend their money, retailers can make that question easier by securing exclusive products. It may be frustrating for collectors that they can’t get everything all in one ...
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