Apple is going to spend (literally) billions to produce original movie and TV content of its own. While most associate Apple with computers, iPhones, iPods and iPads, the company has also changed how content is distributed, through the iTunes Store, Apple TV and other products that have changed the way people stream and download content. It’s long been in the company’s DNA – cofounder Steve Jobs also cofounded Pixar, and was the largest individual shareholder in Disney at the time of his death in 2011.
In recent years, Apple has begun to make noises about dipping its toe into actual production of content. After all, following all those years of hugely-profitable quarters, ...
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