These days, with so many entertainment options available for viewers (including a bevy of home streaming services), movie theaters have to go the extra mile to draw in sizable crowds. One way they do this is through premium formats, which try to offer audiences with something that goes beyond what’s possible in a living room. There are 3D TVs available for purchase, but IMAX is a different story. To get that larger-than-life experience, people have to make a trek to the multiplex, and it’s common for several of the biggest Hollywood tentpoles to receive an IMAX 3D release when they premiere.
Star Wars, of course, is tailor-made for the ...
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