The viral marketing campaign for Cloverfield 3 officially begins with the launch of a cryptic website. With franchises and IPs being king of Hollywood in recent years, marketing strategies have also changed. Most films get year long promotional campaigns at this point, but one franchise that has made a habit of short, surprising marketing blitzes is Cloverfield. The success of the first film in 2008 spawned a surprise continuation two years ago with 10 Cloverfield Lane. With plans for a bigger universe, anticipation has run high for what comes next.
Previously known as God Particle, the third Cloverfield film has been just as secretive as the installments that came before. It boasts an impressive cast of David Oyelowo, Gugu ...
Click to continue reading Cloverfield 3’s Viral Marketing Campaign Has Begun
The post Cloverfield 3’s Viral Marketing Campaign Has Begun appeared first on Screen Rant.
from Movie News – Screen Rant http://ift.tt/2Dwyjuq
via IFTTT
