Star Wars is a property known for its extensive line of officially licensed merchandise as much as films that shatter box office records. During the build-up to last year’s The Force Awakens, the franchise’s famous logo was slapped on everything from Hasbro action figures to cases of bottled water. Disney and Lucasfilm are working to make Star Wars an annual occurrence, and September 2016 saw the release of the first wave of products for Rogue One: A Star Wars Story. While there were several items available, it was only the tip of the iceberg. The studio has much more planned.
With the galaxy far, far away more popular than ever before, any company would definitely be interested in working with Lucasfilm on some kind of promotional campaign to capitalize on the craze. Razor manufacturer Gillette, which previously asked “How Does the Man of Steel Shave?” when Zack Snyder’s Man of Steel was ...
Click to continue reading Star Wars: Gillette Launches Rogue One ‘Every Story Has A Face’ Campaign
from Screen Rant » Movie News http://ift.tt/2feA0Pb
via IFTTT
