Just one year after Star Wars: The Force Awakens became the biggest movie event in recent memory, audiences will once again return to the galaxy far, far away in the spinoff/prequel Rogue One: A Star Wars Story. It entered 2016 as the most anticipated film as voted by viewers, and that status has not changed over the past 12 months. Lucasfilm has pieced together another strong marketing campaign, as fans have responded positively to the various trailers and TV spots that tease an emotionally-riveting war drama in space.
Though Disney has downplayed the project’s commercial expectations, the buzz and sense of excitement surrounding Rogue One has set it up for a very lucrative box ...
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