Last year at this time, 20th Century Fox was just beginning to really gear up for promotion of the then-upcoming Deadpool movie. Up to that point there had been plenty of unique teases and samples with regard to what the movie had in store for audiences in the New Year. But once December hit, the 12 Days of Deadpool campaign began and Ryan Reynolds’ portrayal of the Merc With the Mouth really took off, promising an already eager fanbase so much more to look forward to.
When Deadpool finally did arrive in theaters, audiences went ballistic for it. Many had predicted that Reynolds’ long delayed pet project would be a hit, but it’s safe to say that very few people expected it to go on ...
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