Now that Fantastic Beasts and Where to Find Them has just opened in theaters around the world, the biggest studio tentpole remaining on the 2016 release calendar is undoubtedly Rogue One: A Star Wars Story, the first standalone spinoff film in the Star Wars franchise. Unsurprisingly, Lucasfilm has pieced together a stellar marketing campaign to increase the already high levels of anticipation, ramping up their efforts in recent weeks. In addition to new international trailers, the recently-published novel Catalyst served as a great primer for the movie.
With just under a month to go until Rogue One‘s premiere (as of this writing), Disney is now coming down the homestretch in terms of promotion. At this point in the pre-release phase, TV spots become a crucial part of advertising. Lucasfilm has already unveiled a number of commercials for Rogue One, but there’s always ...
Click to continue reading Star Wars: Rogue One Gets A New TV Spot & Official PG-13 Rating
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