Movie marketing has become increasingly digitized in recent years, with more and more studios opting in for viral campaigns and social media outreach. Fox’s upcoming Logan has been widely advertised on Twitter by director James Mangold, who has kept fans updated regularly with information, images, and artwork from the movie. This move towards online marketing has made it easier than ever to analyse the hype of upcoming films. Video technology company ZEFR has taken advantage of this to offer insights into cultures on YouTube, collating the global views of trailers and compiled a chart of the most watched filmtrailers of the week.
Despite James Mangold’s highly personalised social marketing skills however, the buzzed-about second trailer for Logan was beaten to the top spot for global views this past week. The power was stronger with the new trailer for Lionsgate’s Power Rangers, which launched on the same day as the new Logan preview, ahead of its bow in theaters.
According to ZERF and subsequently reported ...
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