The franchise revival of The Ring is in full force, with Rings making its final push before it’s unleashed in U.S. theaters on February 3. It’s been 15 years since the original The Ring came out, so Paramount Pictures is getting creative with its marketing push for the first sequel since 2005’s The Ring Two.
There are, of course, the traditional trailers and posters that are sure to get under your skin ahead of Rings’ release. But Paramount is also using social media and digital technology to its advantage in promoting the movie. They used an actress and hidden cameras to prank customers looking at TVs in a recent video. Now, they’re using virtual reality.
A new 360 experience video on the U.K. Paramount Pictures YouTube channel places the viewer in a dark, creepy room – just the kind that you’d expect Rings’ ...
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