Spider-Man: Homecoming just revealed its latest innovative cross-promotion through a new augmented reality app called Holo. The highly anticipated Spider-Man reboot hits theaters on July 7, and Sony has been relentless in its promotion of the solo debut for Tom Holland as the web-slinging superhero in the Marvel Cinematic Universe. The movie’s marketing team has not been shy about trying unique avenues and technologies in order to generate buzz.
Sony recently had someone dressed as Spider-Man scare Starbucks customers in a new prank video. There is also a new virtual reality app that lets you pretend to be Spider-Man. Another new app called Holo has ...
Click to continue reading Take a Selfie Video with Spider-Man Using the Holo App
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