Director Michael Bay and Paramount Pictures have announced a partnership with Lucasfilm ILMxLab to create a virtual reality experience for the recent release of Transformers: The Last Knight, the fifth film in the Transformers franchise.
Virtual reality has risen as a unique means of marketing in the film and television industry, with the technology serving as an experience unlike any other. Just earlier this summer, Universal Pictures used a VR experience to promote the release of their new horror-action blockbuster The Mummy. This kind of immersive tech pairs up well with a film series as visually and audibly accomplished as the Transformers franchise, and audiences will be able to go deeper into the universe of ...
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