Though the overall intake for summer 2016’s box office was up from last year, the season was still noteworthy for several perceived commercial disappointments. For the most part, the tentpoles failed to leave much of an impression, and mega hits like Captain America: Civil War, Finding Dory, and Suicide Squad were few and far between. As moviegoers are left to wonder what exactly went wrong at the multiplex, it remains to be seen what lessons (if any) the studios learn.
Few companies had rougher sledding than Paramount, which had high hopes for the likes of Star Trek Beyond, Teenage Mutant Ninja Turtles: Out of the Shadows, and the Ben-Hur remake. Unfortunately for them, none of ...
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