While it was far from the first film to ever employ the found-footage style, it would be fair to say that 1999’s The Blair Witch Project served to popularize the sub-genre for modern audiences. Made in the still relatively early days of the internet, Blair Witch also established the template for what the world now calls viral marketing, a practice that most major films now employ ubiquitously. An added quirk of Blair’s online promotion was that it was primarily sold as a documentary, and not the fictional narrative it truly was.
In actuality, The Blair Witch Project was the low-budget brainchild of filmmakers Daniel Myrick and Eduardo Sanchez, along with a cast of three unknown actors. ...
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