By now you’ve read the headlines: summer movies—indeed, movies for the entire year—have underperformed in 2016, leaving Hollywood wringing its hands. Analysts debate if they should consider Ghostbusters a bomb or Suicide Squad a major success, while moaning over the lackluster reviews for the summer releases. So then what, exactly, happened in 2016 to make so many movies terrible? Or were they even terrible at all?
There’s no shortage of possible answers, as no single factor determined what would hit or miss at the box office. The entertainment business had changed dramatically in the past few years, and it seems Hollywood didn’t quite realize to what degree. As the studios gamble their earnings on franchise pictures, they also ...
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