Ridley Scott’s Prometheus remains a divisive entry in the Alien franchise. It was met with mixed response from fans and critics alike, but its box office was enough to push another film into production. And the sequel, Alien: Covenant, is taking a much more direct tie to the originals in more ways than one. Not only will it introduce a new ship and many new characters, but the film looks to be utilizing what made the original so iconic: horror.
For a film that’s a potential summer tentpole, the marketing for Covenant has been mostly behind-the-scene photos and a teaser poster. Using that approach can have its advantages, but when it comes right down to it, the best way to market a film is by using the film itself. And it looks like the studio is ...
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