In recent years, the worldwide box office has arguably usurped the domestic marketplace in terms of importance. Even when a movie struggles to leave an impact in the U.S., it can still end up as a profitable endeavor for the distributor. A recent example of this is the video game adaptation Warcraft, which made a measly $47.2 million Stateside, but grossed $433.5 million globally – in large part due to a record-breaking run in China, where it made a whopping $220.8 million.
China in particular has become a hotbed for the film industry, and currently ranks as the second-largest market after only America. The territory averaged a growth of 30 percent annually for the past ...
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