Ever since A New Hope first premiered in 1977, Star Wars has been a bona fide box office juggernaut and one of the most financially successful film series ever. Featuring spectacle tailor made for the big screen, memorable characters, and great storytelling, the franchise sports a cross-generational appeal that few other brands can rival. In the Golden Age of the superhero movie, Star Wars is perhaps the only thing that can draw crowds larger than the latest DC or Marvel film. There’s a reason why some thought it was a mistake for Sony and Fox to release Passengers and Assassin’s Creed over the holiday frame: they were going to be overshadowed by Rogue One: A Star Wars Story.
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