Space Jam earned mixed reviews when it opened back in 1996, with film critics and many oldschool animation fans responding quizzically to the live-action/cartoon hybrid – based on a series of commercials from several years prior. The film was nonetheless a box office hit and became a mainstay for Millennial VHS collections, with an entire generation regarding the film as an offbeat nostalgic classic that outlived even the onetime mega-popularity of star Michael Jordan.
Now, while rumors of a sequel continue to swirl, a quirky new ad campaign for Foot Locker brings the film’s villains – “The Monstars” – back to life to face new generation of basketball heroes. The original film (inspired by a 1993 Nike commercial series featuring Jordan and Bugs Bunny) is a cross between an animated family-comedy and fictionalized biography of Jordan’s real-life return to the NBA; imagining that he was transported to the ...
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