Prior to its theatrical release, the first Guardians of the Galaxy film was seen as a risk for Marvel Studios. Sporting a production budget of $170 million, the space opera featured a collection of extremely obscure comic book characters that even some die-hard readers were unfamiliar with. It was banking mainly on the Marvel Cinematic Universe name, and fortunately for all involved, Guardians of the Galaxy worked out better than anyone could have anticipated. Opening to widespread critical acclaim, the movie became one of the top earners of 2014, grossing a whopping $773.3 million worldwide.
One of the reasons why Guardians was so commercially successful was the marketing campaign. From the beginning, the trailers sold James Gunn’s movie ...
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