Rogue One: A Star Wars Story is close to being unleashed, but that hasn’t stopped Disney and LucasFilm from making an all-out marketing push ahead of the movie’s premiere. New trailers and clips continue to come out and slowly reveal more and more layers to the highly anticipated first standalone movie in the Star Wars franchise. But the promotion for Rogue One hasn’t stopped at simple video clips.
Disney and LucasFilm have also branched out to more unconventional ways of promoting Rogue One, such as the giant X-Wing parked at the site of its Hollywood premiere. The movie has also had some web-based digital marketing campaigns that leverage social media in ways that a ...
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