Rogue One: A Star Wars Story is destined for big things at the box office as the first anthology movie in the Star Wars franchise. Early estimates predict up to $150 million in its opening weekend alone. Theaters around the world will undoubtedly be busy filling seats for Rogue One throughout the holiday season and beyond. Most venues likely don’t have to go the extra mile to sell out Rogue One showings — but with such a wide release, it’s also hard to stand out.
Alamo Drafthouse Cinema is one theater chain whose unique brand is going the extra mile to promote Rogue One. The Austin, Texas-founded chain, known for its combination of movies, high-end food and ...
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