At this point, seeing or hearing other audience members using their cell phones during a theatrical film screening is just something most people have come to live with. The majority of people still find it rude and annoying, but the practice doesn’t seem to be going away anytime soon. With that said, should the focus of potential solutions shift to making phone use during a movie less obtrusive, instead of continuing with seemingly failed attempts to discourage their use in theaters altogether? It’s a valid question, if not a popular one.
For instance, just last year, AMC Theaters floated the idea of allowing texting during select movie screenings, in a bid to lure in more customers. The plan was met with a considerable amount ...
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